This Privacy Policy sets out how we collect and use your personal information and what your individual data protection and privacy rights are.

This Privacy Policy was last updated on 1st May 2018 and is version 1.0

Who is Responsible for Processing Your Personal Data

Willow and Wells England Limited is the Data Controller. This is the legal entity responsible for how your personal data is collected, stored and processed.

Willow and Wells England Limited operates a number of different brands to which this privacy policy relates. These brands are; ‘Willow and Wells’ and ‘Diddles and Button’.

Managing Your Personal Data

When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality. Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation and industry best practice.

Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so. We will use your personal data for the purposes for which they were initially requested and as fully explained in this Privacy Policy.

It is your responsibility to ensure that your personal data provided to us is accurate and up to date. You can update your personal contact details, including email address and phone number, by visiting My Account online or, if you need to update any other personal details, by ringing our office on 01886 853336.

Using Your Personal Data for Direct Marketing Purposes

Based on your marketing preferences, we use your email and home address to send you details of our latest products or services.

We hold your personal data for the purposes of direct marketing to you for a period of two years from the date of your last purchase unless you have updated your marketing preferences in which case you will continue to receive marketing information unless you tell us otherwise.

Obtaining Your Consent

We will obtain your consent to send you details of our latest products and services via Email Marketing and Telemarketing in a number of ways.  We will obtain your consent when you register your details with us, make a purchase, sign up to our email newsletters or enter a competition.

Email Marketing

We would like to keep you informed about our latest product offers and services using the email address you provide to us. To do this, we will ask you to opt-in to receive marketing emails when you first register an account with us, sign up for our newsletter, enter a competition or prize draw.  You can opt out of email marketing at any time.

Direct Mail

We will use your name and address to send you personalised marketing mails in the post.  We have a legitimate business interest to send you information about our products and services in the post. However, should you wish to exercise your right to stop personalised postal marketing activity, you can do this at any time.

Changing Your Marketing Preferences

You can change your marketing preferences for Email Marketing at any time by:

  • Clicking unsubscribe in the body of the email sent to you;
  • Going online to  My Account or
  • Ringing the call centre on 0345 071 9018.

Using Your Personal Data to Improve Your Online Shopping Experience

We want to make sure that we only contact you with online content that you will find relevant and interesting.  For this to work effectively, we collect information about your browsing activity using Cookies when you are using our websites.  These Cookies pass back to us your browsing information using your Internet Protocol (“IP”) address as the identifier, which we combine with other anonymised, non-personalised and aggregated data, allowing us to determine what content and product information is most relevant to you when you are shopping online.

We have a legitimate business interest to use the aggregated and anonymised data obtained via Cookies and other data sources to help us provide you with relevant product marketing and improve your online shopping experience.

How to Contact Us

If you have any questions, comments or complaints about this Privacy Policy or our use of your personal data, please contact us at:

Data Protection Officer

Willow and Wells England Ltd
Mill Farm
Stanford Bridge


Tel: 01886 853336

Your Personal Data Rights

Right of Access

You may wish to access a copy of the personal data we hold about you – known as a Subject Access Request.  You can do so by ringing, writing to or emailing the Data Protection Officer. We will respond to your Subject Access Request as soon as possible and, in any event, within the statutory 30 days.  However, in the event that we need more information from you to verify your identity, which we must do to ensure we disclose your personal data to the right person, the 30 day response period will only commence from the time that we have validated your identity.

Right of Erasure

You have the right to request your personal data to be permanently deleted from our records and systems to avoid any further communication with you.  Your request will always be considered in light of the legal bases that we hold, store and process your personal data and the purpose that we collected your data.  Where the legal bases permits, we will carry out your instruction without undue delay.  Please note, however, that where we have a legal or contractual obligation to hold your personal data, we may not be able to carry out your request but we will explain this fully to you.  Please address any request to delete your data to the Data Protection Officer.